The education market is a vast and varied landscape, and it offers many opportunities for businesses to promote their brand through custom promotional products. Use the products in a variety of ways, from recruiting new students to promoting educational programs and services. Here are a few examples of how businesses have successfully used custom promotional products in the education market:
Recruiting New Students
A university used custom promotional products to recruit new students by creating a welcome package that included a custom branded pen, notebook, and water bottle. The products were then given to prospective students during campus tours and they were a hit with the students. They were useful for taking notes and the water bottle helped keep the students hydrated during their tour. The university found that the students who received the welcome package were more likely to enroll at the university, and the university's enrollment increased.
Promoting Educational Programs
A community college used custom promotional products to promote their technical education programs. They created custom branded t-shirts, tote bags, and keychains with their technical program logos. They distributed these products to students who were already enrolled in the programs and also given them away at job fairs and other events. The students wearing the shirts and carrying the tote bags helped to spread awareness of the programs and enticed new students to enroll.
Enhancing Student Engagement
A high school used custom promotional products to enhance student engagement. So they created custom branded lanyards and ID holders for their students and they made the lanyards a required item for all students to wear during school hours. Not only did this help to increase student engagement, but also it made it easier for students to identify each other, as well as school staff. Thus facilitating communication and networking among students.
Fundraising
A school PTO used custom promotional products to raise funds for the school. They created custom branded t-shirts, bracelets, and keychains, and sold them to the students and parents. Then, the proceeds from the sales were used to fund school events and activities. So this proved to be a successful fundraising strategy and helped the PTO raise a significant amount of money for the school.
Summary For Using Promotional Products In The Education Market
These are just a few examples of how custom promotional products can be used in the education market. Custom promotional products are a cost-effective way to promote your brand and engage with students. Use the promotional items to increase enrollment, promote educational programs, enhance student engagement and even to raise funds. Custom promotional products have the ability to make a lasting impression and increase brand awareness. Therefore, they can help education institutions to reach a wider audience and achieve their goals.
